September 12, 2026 · 8 min
Looking back at the July sale
Buy now, if you saw it. The July low was $359, the best price for five months, and it came on a Tuesday in the middle of the month.
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Wait for It
A short letter every Thursday on when a phone, earbuds or a charger is worth buying, with the lowest price I logged and a verdict: buy now, wait or skip.
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A flagship phone, a year after launch
Wait. The price has fallen twice since launch and each fall came in November, so I would hold on until then.